Frequently Asked Questions

We cover infrastructure management (AWS), CI/CD pipeline design, Kubernetes orchestration, and monitoring/observability (Datadog, Splunk, Grafana). From cloud migrations to cost optimization to incident response — we handle the full SRE stack.

Yes. We have a proven track record of $150K+/yr in infrastructure cost savings. We audit your current cloud spend, identify over-provisioned resources, implement right-sizing, and set up cost monitoring and alerts.

Yes. We handle K8s/EKS migrations from planning through execution. This includes cluster setup, containerization, deployment strategies, auto-scaling, and observability. We've managed K8s at scale for enterprise teams of 40+ engineers.

Datadog, Splunk, Grafana, Prometheus, and CloudWatch. We set up dashboards, alerting rules, SLO/SLI tracking, and incident response runbooks tailored to your infrastructure.

Custom AI chatbots, AI agents, RAG-powered search systems, and workflow automation. We use the latest models from OpenAI, Anthropic, Google, and open-source depending on your use case, budget, and data privacy requirements.

RAG combines a search/retrieval system with an LLM. Instead of the AI making things up, it searches your actual data first and generates answers based on real documents. This dramatically improves accuracy for internal knowledge bases and search tools.

Yes. We build chatbots that connect to your internal knowledge base, documentation, or databases. Deploy to web, Slack, or Teams. Includes analytics to track usage and improve responses over time.

GEO optimizes content to get cited by AI search engines like ChatGPT, Perplexity, Claude, and Gemini. SEO targets Google rankings; GEO targets AI citations. AI search converts at up to 12.8x the rate of traditional search (27% vs 2.1%) — but only if your brand shows up.

Statistical data, expert quotes, structured formatting, proper sources, and topical depth. AI favors concrete evidence over vague claims. Schema markup and citation-worthy content structure boost discoverability.

SEO = Google rankings (keywords, backlinks). GEO = AI citations (structure, authority signals, data). Both matter — they overlap but require different strategies. We integrate them so you're visible everywhere.

ChatGPT Ads are native advertisements within ChatGPT conversations. OpenAI launched them in January 2026. Ads are contextually relevant to the user's query, reaching hundreds of millions of weekly active users.

Early mover advantage. The AI ad market is projected to grow from $1B (2025) to $26B by 2029. Early advertisers get the lowest CPMs and establish presence before competition drives prices up.

Yes. Full lifecycle: strategy, creative development, audience targeting, budget management, bid optimization, and performance reporting. Done-for-you management.

1) Discover — audit your current state and identify opportunities. 2) Design — build a prioritized roadmap. 3) Implement — execute hands-on. 4) Optimize — measure results and continuously improve.

Depends on scope. Infrastructure audits: 2-3 weeks. AI chatbot MVP: 4-6 weeks. Search optimization: ongoing monthly. Most clients see measurable results within 60-90 days.

Both. Audits include actionable recommendations. Infrastructure work is hands-on. AI solutions are built and deployed. Search optimization includes content restructuring. Choose the level of support you need.